Re-engagement / Win-Back Email Template
A final, respectful attempt to reconnect with lapsed subscribers before cleaning your list.
When to use
When a subscriber hasn't engaged for a defined period (e.g. 3-6 months).
Who it's for
Any list with inactive subscribers you want to reactivate or clean up.
Make it yours
Emphasise value and make staying or leaving easy. Honour unsubscribes promptly.
Subject line ideas
- We miss you, [Name]
- Still interested?
- Should we stay in touch?
Call to action
Two clear options - stay (with a reason) or unsubscribe.
Template preview
Subject: A quick check-in. Hi [Name], it's been a while since you heard from us.
What you've missed
[Recap the genuine value you've delivered recently]. We share [value] with subscribers like you.
Stay or go?
If you'd like to keep receiving [value], just open the next email or hit 'stay'. If not, one click unsubscribes - no hard feelings.
Tip
Honouring unsubscribes promptly protects deliverability and complies with PECR.