Best CRM With Email Marketing (UK)
The best platforms that combine CRM and email marketing, so you can manage contacts and market to them in one place.
Some businesses want their contact data and email marketing in one system. This guide looks at platforms that combine a usable CRM with strong email marketing without forcing you to sync two tools.
How we chose
We assessed each platform against these criteria:
- Usable CRM (contacts, pipelines, notes)
- Integrated email marketing and automation
- Segmentation across sales and marketing data
- Value for UK small and mid-size businesses
Our picks
ActiveCampaign
Best combined CRM + automation
Genuine CRM with pipelines plus advanced marketing automation in one platform.
Best for: B2B and agencies
HubSpot
Best free/entry CRM
A generous free CRM tier with integrated, easy email marketing that grows into a full platform.
Best for: Teams getting started with CRM
Mailchimp
Best for simple audience management
Basic CRM-style audience tools alongside familiar email marketing.
Best for: Small businesses wanting simplicity
Platforms like Keap, Zoho and Salesforce Marketing Cloud target the mid and enterprise market. If you just need contact management plus email, a combined tool saves integration work.