Brevo Review
Founded 2012Affordable transactional email plus marketing
Brevo (formerly Sendinblue) is a European email platform popular in the UK for its strong transactional email, SMS and automation, combined with genuinely affordable pricing that's largely based on email volume rather than contact count.
Brevo grew fast among UK and European businesses because it charges by volume of emails sent rather than the size of your contact list — a big deal for growing lists. It combines email marketing, transactional email (via its SMTP API), SMS, chat and automation in one platform.
Overview
Brevo grew fast among UK and European businesses because it charges by volume of emails sent rather than the size of your contact list — a big deal for growing lists. It combines email marketing, transactional email (via its SMTP API), SMS, chat and automation in one platform.
Major features
- Email marketing and drag-and-drop editor
- Transactional email + SMTP API
- Visual automation workflows
- SMS and WhatsApp messaging
- Landing pages and signup forms
- Teams and shared inbox (higher plans)
Automation
Brevo's automation builder supports trigger-based workflows including welcome, abandoned cart, and re-engagement series, plus a playbooks library of templates.
Templates
Brevo provides a template library and drag-and-drop editor, plus a fully responsive email designer. Free templates cover common B2B and ecommerce use cases.
Segmentation
Brevo lets you segment by attributes, behaviour and list membership, and schedule sends to the right audience segments.
Integrations
Integrations include Shopify, WooCommerce, WordPress, and Zapier for connecting hundreds of apps. The SMTP/transactional API is a notable strength.
Reporting
Reports cover opens, clicks, bounces, unsubscribes and revenue attribution. Deliverability reporting is available.
Deliverability
Brevo supports SPF, DKIM and DMARC and provides guidance on warming up dedicated IPs on higher plans. As a volume-based provider it's built for high send throughput.
Ecommerce functionality
Brevo offers ecommerce automation (abandoned cart, product recommendations) and integrates directly with major storefronts and ecommerce platforms.
Ease of use
Brevo's interface is straightforward and well-organised, making it accessible for marketers without much technical support.
Support
Support is available by email/chat with priority support on higher plans. There is a substantial help centre and active community.
Pricing structure
Brevo's headline pricing is based on the number of emails sent per month, not contacts. The free tier allows 300 emails/day. Paid tiers add unlimited contacts depending on plan, plus features like automation workflows, A/B testing and transactional email volume. Pricing changes frequently — check Brevo's pricing page for current figures.
Pricing and features can change. Check Brevo's website for current information.
Advantages
- Affordable volume-based pricing — good for large lists
- Excellent transactional email and SMTP API
- European provider with strong UK fit
- Generous free tier
- Combines email, SMS and chat
Limitations
- Some features (like certain CRM and automation depth) are more limited than specialist tools
- Interface less polished than some rivals
UK suitability
- EU/UK data handling and GDPR documentation
- Volume pricing suits growing UK lists
- Transactional email valuable for UK online stores
Alternatives
Final summary
Brevo is one of the best value choices for UK businesses, especially if you send lots of email or need transactionals. Its volume-based model keeps costs predictable as lists grow. It's a top contender to compare against Mailchimp and MailerLite.
Visit Brevo →